Web Directions South | Sydney | Day One

photograph of the opening of Web Directions South in Sydney, 2009


Escalante, Opening Keynote | Matt Webb

“The internet is the colour of the future.”

Matt wove science fiction and tales of hiking the great steps of America into an inspiring, entertaining and thought-provoking Keynote. A wonderful mind-setting for the conference.


Making Waves, End of Day One Keynote | Cameron Adams

An amazing keynote to end Day One. Cameron paces his way with gentle humour and an attention-grabbing presence.

He talked about Google Wave, and how the team came to some of the decisions around the design of elements such as threaded (for want of a better word) discussions.

Wonderful presentation.

Video or Podcast from Web Directions South 09


Beyond SEO | Cheryl Gledhill and Scott Gledhill

“How pissed off would you be if you were the Terminator and you came back in time and forgot to Google Sarah Conner or check her Twitter feed?”

Scott Gledhill, Beyond SEO presentation

hand written notes from session

Tag-team presentation covering the usual suspects of search engine optimisation. Touching on feeding and education the rest of the business to realise it’s everyone’s focus to produce content, decisions and directions based on good content, to feed the search engine animals.

Presentation at Web Directions South 2009, Sydney Convention Centre, October 8 10.45am


Accessibility Means Business | Damien McCormack, Vision Australia

Accessibility Chickens! Damien’s session was the stand-out for me. I enjoyed his style, and his content. Drilling deeper into the whys and hows of encouraging accessibility through the entire process of producing and publishing content for the web.

He reminded us that accessibility is not just for people who are blind or have low vision, there are other very sound reasons for creating sites that follow accessible guidelines. People who access our sites for whom English is a second language, for example; or those whose literacy is low; or people who use assistive technology to access and input with the site; and he reminded us not to forget the aging population who might find fine control of a mouse to hit, say, small button targets quite difficult. He also mentioned ’situational disability’ such as glare on a screen when using technology outside, etc. He urged us to value this market as they tend to be tenacious, determined, and very loyal to sites that meet their needs with less effort than other sites.

He put forth reasonings why accessibility didn’t have to be boring, nor did it have to be expensive. In fact, it could and should be part of good practice across all disciplines of web development.

Damien asked us to ‘embrace accessibility’ – to learn about our (whole) audience, to get the right people with the right skills to work with, to integrate accessibility into the entire project cycle, and to test and measure and seek feedback – throughout the project and ongoing during maintenance and beyond. To stage implementation – starting with the most important aspects and building out from there. Overall he asked as all to be innovative.

hand written notes from session


Boosting New Media Accessibility | Scott Hellier

“Thanks to the internet and the right assisted technology – never has it been a better time to access information.” “Have cane – will travel.”

“This is the first presentation I’ve given where I’ve heard a happy captioning story.”

Scott retraced on some of Damien McComack’s session, and drilled down a little more in certain areas of new media.

He told us about barriers to access, beyond those already mentioned, such as broadband speeds and uptake, aspects of ‘cloud computing’ and general accessibility (as we refer to it) including the cost of assistive technologies and software.

The four tenants of accessibility:

  1. Perceivable (adjustable content, can I read it?) – alt tags, captions, accessible content, contrast, can I see it? can I hear it?
  2. Operable (being able to find what you want) – keyboard accessibility, time available to consume content/media, content doesn’t cause seizures, navigation is usable
  3. Understandable (content) – is the text readable? understandable? predictable? help users to avoid and correct mistakes, stable over time
  4. Robust (other technologies) – authoring tool accessibility (turn it on in your software, then listen to it’s advice)

Taking HTML5 a step further | Sylvia Pfeiffer

[content to come]

WebDU 09

My Notes from Day One Sessions

Day One Keynote from Adobe, featuring Mike Chambers, Andrew Spaulding and …


Gift Wrapping Flash for Mobile with Dale Rankine
@dalerankine | moket.com | dalerankin.com
“Packaging makes your content more saleable in the mobile market.”

  • Packaging is the term used when we take existing content and wrap with additional technology into an installable file for a particular
    platform/operating system. Content is installed with the correct user experience for the platform. Launch content from existing user workflow. Hide raw content in file system. (don’t scare or confuse users – be as seamless and easy as possible)
  • Major platforms:
    • Symbian S60 (mostly Nokia phones, some Samsung, Smartphones) packages require SIS (Symbian Install System) format, an SVG image for the icon, the SWF file is treated as passive content.
    • Windows Mobile (Smartphones) packages require CAB format and an ICO image for the icon
    • Nokia (Mid-range consumer phones) require the NFL (Nokia Flash Lite) format for packaging, a PNG image for the icon, a ZIPped file package, points to content rather than installing.
  • Packaging tools:
  • Distribution:
    • Flash Lite 3.1 Distributable Player currently supports 31 devices, Flash 8 and AS2.0 content, Video (On2 VP6, Sorenson, 3GPP, H.264), MP3 streaming, data services via XML and SSM (Simplified Security Model).
    • Nokia Ovi
  • Funding Opportunities in the FlashLite world:

Flex: Getting Under Your Skin with Carly Gooch
“”


Simultaneous Development of a Web-Desktop Application with Michael Plank
“”

WebDU Podcast [28.4 MB]


Pure MVC 101 with Phil Douglas

still not sure how this saves time – in fact, not entirely sure he even mentioned how it saved time. Phil’s main argument for PureMVC was the complete separation of “church and state” with an increased flexibility for reuse and scalability. Phil created an entire application for sorting WebDU speakers and sessions, with only the interface and data having been pulled together earlier.


Perspective on Google Maps API with Mike Jones

Showcasing (?) the new API with examples of custom windows, tagging including customised, animated (spinner class) tagging, perspective shadows, occlusion of overlay items. He provided links to the Google Maps API Flash Group and Hosting Maps.

WebDU Podcast [25.4 MB]


My Notes from Day Two Sessions

Day Two Keynote from Google, Yahoo and Microsoft featuring Alan Noble, Wilf Wilkinson and Mike Kordahi

Alan Noble – Google
“It’s never been a better time to be a developer, so get out there and build stuff!”

I think the very best thing about working at Google (of all the things that must be great about working at Google) is the ability to say “we” …”We developed Google maps…” “We released Chrome… Android…” etc etc. Pretty sweet. Here’s a list of the 6 trends as seen by Alan Noble – and probably anyone who sat down and compiled a list. While the talk was interesting, there wasn’t anything “new” mentioned.

  • search (only about 10% done)
  • Social Applications (sharing, collaborative, complex business processes)
  • Geospacial
  • Mobile
  • Digitalisation (separating data from medium)
  • The Cloud (huge data centres)

Neil “Wilf” Wilkenson – Yahoo

A much more developer focused/ code based talk around YQL and Yahoo! developer tools, online tools etc encouraging mashups and lateral thinking. The guy reminded me of Tim Wayper. I can’t really talk much to this in detail as it was a bit over my head – but a lot of people in the audience were excited by it.. and also perplexed as to how little Yahoo seems to promote itself when it comes to how innovative they appear to be.

  • Yahoo! Open Strategy
  • Yahoo! Query Language (YQL)
  • Design to grids
  • Utilise font percentages for accessibility and scalability

Michael Kordahi – Microsoft
“How cool was that? I mean really? YQL: Select for the internet, dude!”
“Shit…I was told not to swear. Can we take a vote? Is ‘shit’ a swear word? No? good. Oh, Shit!”
“Any game developers [here]? [no game developers] Huh? I thought you guys were awesome and stuff!”
referring to Apple “…that fruit company..”

Who knew the most dynamic speaker at this morning’s keynote (actually the entire WebDU so far) would be from Microsoft. Kordahi is passionate (about life I think, not just Microsoft), articulate, animated and a charismatic speaker. Big change in the audience with this speaker was the laughter from women. They (we) liked him and responded by laughing at _all_ his funnies, no matter how small. I’m sure if I’d turned to the woman behind me I would have seen her eyes transfixed on Kordahi while absentmindedly tucking her hair behind her ear. He was totally scoring all over the room and I bet he didn’t even realise it.

News Flash: Virtual Earth is dating Photosynth.


Building Social Apps using Flash Media Interactive Server (FMS) with Brian Chau
@brianchau
“Not a big drama!”

Brian Chau has been a constant since the early Macromedia Software Launch events. The man is perpetually ageless. His accent is particularly endearing, exchanging p’s for b’s and r’s for l’s. I particularly like when he refers to the key board as the “key bort”. Today he set up a multi-user video and chat channel. It sounds easy when broken down into the five steps:

  1. create an actionscript communication file (.asc)
  2. create a netConnection
  3. have the server talk to the client
  4. let the client talk to the server
  5. remote share the object

Download and install the media server. Create a folder for application. Save the .asc file to the root of app folder. create another folder inside app folder to store media. Utilise the FMS ADMIN CONSOLE to monitor server-side activity and help debug code. Piece of cake!

  • netConnection >> netStream >> Data
  • files: pacific.adobe.actobat.com/bchau_fms

WebDU Podcast [26.6 MB]


Mixing it up with Pixel Bender with Andrew Spaulding
@spaulds | flexdaddy.com
“You know there’s a name for people who use toss physics…. developers.” (he credited this line to Andrew Mueller.

Pixel Bender is a fast filter renderer that can be deployed to After Effects, Flash and Photoshop. Download and install the Adobe Pixel Bender Toolkit.

  • .PSK file format for AE (export from PB and drop into AE Plugins folder)
  • .PBJ file format for Fl (export filter for Flash)
  • .PBK and PBG file format for Ps (export from PB and drop into PS Plugins folder)

Google these peeps: david lollar, Mrdoob, killer kernal/fractal bender. URLs: video-flash.de, derschmale.com, eiromdesign.com, aviary.com

WebDU Podcast [22.8 MB]


Desktop Development with Adobe AIR and Mike Chambers
@mesh | mickechambers.com

WebDU Podcast[28.4 MB]


The Ties that Bind with Michael Labriola
“In all of my sessions, I lie to you.”

WebDU Podcast [25.6 MB]


From GUI to NUI and beyond

Predicting the Past: Emotional Design and a Vision for Microsoft Surface
August de los Reyes, User Experience Director for Microsoft Surface

September 23, 2008 – 6:00 pm to 8:00 pm

Presentation Style: Based on The Lessig Method, with gorgeous graphics, video asides, repetition, gentle humour.

An amiable, quiet and well spoken August began sharing his team’s design philosophies which are leading the shift from traditional graphical user computing interactions to a more natural user experience. He took us to a world where, more than ever, data is the point, and showed us some pretty slick concept videos where delivery of that data is a seamless, intuitive key to access the information we want and need.

We listened as he explained how software engineers looked at the from the mechanics level up to the aesthetic, while users did the complete opposite. August’s task was to find the “sweet spot” that leveraged the complexity of the mechanics while enhancing the aesthetics giving the user the most intuitive experience. This is exactly how they approached Microsoft Surface, looking for that sweet place where users would be emotionally engaged with the technology so transparent as to disappear from the participant’s awareness.

By spending a lot of time researching, planning and thinking, engineers ensure users won’t have to. They want to tap into the participants emotional responses, which will ensure an imprint of pleasure, knowledge, and most importantly to Microsoft, brand loyalty.

August took us on a computer interface journey. From the Command Line Interface (CLI) days, when we had to directly input information into a static environment, to now with our Graphics User Interface (GUI) using a mouse cursor, buttons, rollovers and dropdown menus to the idea of the next step: Natural User Interface (NUI). Microsoft Surface wants to take us to a tactile, intuitive world where the technology continues to become more and more transparent. A world where we can concentrate on the tasks rather than the method*.

He also touched on a possible future Experience User Interface (XUI) with technology so seamlessly integrated into our lives as to be organically woven into our world.

*Other companys such as Apple has been taking us on the same journey, of course. Some for longer, some for better. For instance: we’ve had iPods, iTouches and the iPhones for quite some (relatively) time now.


Office Labs: Future of personal health concept video

It was an event I am extremely happy to have had the opportunity to attend. A great speaker, with intelligent articulated content, beer, pizza and even a chance to see a $100 Laptop in use.

I can’t help thinking a few things:

  • While the concept videos were slick and fun to watch, Microsoft’s “vision” of the future was very Ally McBeal meets Ikea and not very Korben Dallas moves to Blade Runner’s Los Angeles – dude, the future according to Microsoft is super-tidy!
  • Technology is strongly shown being used by, and for, homogenised-coloured people of obvious wealth and abundance – there are no extremes of colour, size or expression.
  • Hospital scenes are organised, relaxed and well staffed – patients are happy in their featureless “healing” cells.
  • Office scenes show gentile collaboration and seamless integration of process – no shit flying in these places of work.

Yeh yeh I know, they’re concept videos – they’re supposed to be like that and, to be fair, they were probably set on Mars with the purified creme of humanity having left Earth a few generations ago on the Space Shuttle Tom Cruise leaving the dirt and grimey rest-of-us on home-ferma.

The videos got me thinking about our real world, the one I live on right now and will continue to live on for the forseeable future: thinking about how technology can be used to deal with rising sea levels, food distribution, population control, real education, affordable health care, potable water, maintaining species diversity, consuming less, clean energy etc etc.

Seeing the $100 Laptop in that room last night and the One Laptop Per Child project it represents is the practical step towards a future we can all live with. Education for everyone is the key.